The External Internal (IE) Matrix
The Internal-External (IE) matrix is another strategic management tool used to analyze working conditions and strategic position of a business. The Internal External Matrix or short IE matrix is based on an analysis of internal and external business factors which are combined into one suggestive model.
According to the results of the matrix, the company is located in the fifth quadrant, which means that the company can be manage best with hold and maintain strategies, as market penetration and product development.
PRODUCT DEVELOPMENT
• Create more burritos to expand the market and to increase our sales
• Expand our service sector
• Implement more technology so that our product will be more efficient
MARKET PENETRATION
• Give flyers on the street and provide advertising magnets
• Expand our sector to improve our sales