MARKETING
PRODUCT AND SERVICE PLANNING
The burritos are one of the most popular and traditional Mexican cuisine, especially in the northern part of the country, as they are from the state of Chihuahua, and one of the most widely known internationally. These burritos are just some tacos served coils, ie a flour tortilla of wheat stuffed with meat or chicken, vegetables, cheese and beans, or a combination of all of them, it is rolled at the end, and guacamole on top of the burrito.
The burritos will be made with ingredients totally fresh and with the best quality, the truck will receives food suppliers every day, to avoid the damage of the food.
The idea is to satisfy the hunger of consumers, therefore, the size should be appropriate to leave "satisfied" or "pleasantly full" customer and taste should be exquisite, (The ideal size of the burrito will be around the 17-18 cm ) the above factors are strategic to the success of the business. The most important factors that ‘El burrito Sabanero’ will use to differentiated from the competitor are the excellence service, and the flavor of the burrito.
Positioning ‘El Burrito Sabanero’ will be made through advertising media and especially consenting customers by offering the best service and especially through the good flavor, achieving with that the loyalty of some customers, and those customers will help in the attracting of new customers for their recommendations.
Into the menu there will be three options of burritos: meat / chicken, vegetarian and mixed, each one can be adquired in combo, including a soda of 300 ml and nachos.
PRICING
Of all the aspects of the marketing mix, price is the one, which creates sales revenue - all the others are costs. The price of an item is clearly an important determinant of the value of sales made. In theory, price is really determined by the discovery of what customers perceive is the value of the item on sale. Researching consumers' opinions about pricing is important as it indicates how they value what they are looking for as well as what they want to pay.
Based on the surveys, the organization's financial resources and prices of the food industry in this year, we have created our own prices with the clear purpose of giving availability of our products in the market and thus giving a great satisfaction to the customers.
El Burrito Sabanero have an special care with the dstribution channel, that's because it's a factor that differentiate de brand, we will distribute our products in little food cars that allow to the brand to be in contact with the client because we will not have intermediates, or retailers, the Burrito is sold directly to the client that can be an advantage because we can be more in contact and easily detect customer habits, or percibe easier the client behaivour.
Distribution
The inventory development will be with continuous warehousing politics, it means that when a distribution point begin to be without inventory, it makes a order to avoid the risk to be withuot stock and to have the less inventory quantity th reduce waste, the general manager is the person in charge of provide the inventorywhen each car need it.
The point of sales is strategically located because to avoid the risk of legal problem with government, these point should be gas stations, we establish the alliance with these stations to be located within the station and sale our products in that places, considering that it's a good point because there are many gas stations around the city.
Promotional video
Customer Analysis
Target Market
Single and young people around 18 to 25 years, with a moderate monetary capacity, in the north of the city firstly, people well informed in trends and actuality, and people that consider attractive to live and share moments in the city, students principally, that doesn't like too much to cook and prefer to buy their food.