
TECHNOLOGICAL FORCES
The influences that developments in technology have on consumers, business and society in general. Some positive technological forces include increased leisure time, improved communication and better management information systems, while some negatives might include increased unemployment and information abuse.

Thanks to technological advances today are creating new services, providing competitive advantages compared to other markets.
E-commerce in food is experiencing in recent years considerable growth, consolidating slowly supermarkets online within the ecommerce as a trend in the distribution of food by internet to consider in the coming years when making the purchase.
There are many companies that have today optimized e-commerce in their business, forcing them to create new virtual platforms in order to thus facilitate purchases to consumers, without having to leave the comfort of their homes or offices or also to compare one product with other similar, see the opinions of other previous buyers, its features, and all without the pressure of a seller , or tails.
The Colombian Chamber of Commerce presented a study which claims that Colombians invested in 2013 more than $8 billion, 40% more than in 2012, a representative amount to a market that is almost new in Colombia.

