Mission 

Satisfy in a fast way the burrito's menu, being recognized and preferred by the customers.

 

1.  CUSTOMERS: By providing an excellent experience to the client they enjoy the pleasure of being comfortables with the tastes and the surprise of find a high quality burrito on the street.

2.  PRODUCT OR SERVICES: Our  service of providing a fast and a tasty burrito on the street counts with the equipment, highly spcialized that assure the clients an excellent service and product.

3. MARKETS: We are dedicated of offering a tasty and a fast burrito everywhere in the city, but since we are starting we will try emphasize our business inicially at some specfic point in the city. 

4. TECHNOLOGY: Gaining the trust and loyalty of consumers with our service and product is essencial so the technology we are implementing is especific, because we want to have certain standars, then no matter where we are it is essencial to give the same experience all around the city and achieve that by the equipment we use and people we work with.

5. CONCERN FOR SURVIVAL, GROWTH AND PROFITABILITY:this element was not explictly mention, since the company want to give the best experience of selling burritos, then we do not want to have profits at the beggining.

6. PHILOSOPHY: We are dedicated to provide an astonighing service and product to people who do not have time to go to restaurant have a mexican meal, but still want to have the oportunity of being on the street and find this amazing burrito so people stay happy and satiated. Every employeeis carefully trained to give the bes of her/him when is selling so the client feel comfortable.

7. SELF-CONCEPT: We believe that makes us different from the others is that we provide this new experience of having a tasty meal on the street, but not only that by make understand to client that is not any burrito with low quality of ingredients, but is eating a fast and a high quality burrito, because we handle certain standars of cleaning, also we use the same provider so non of the burritos taste different.

8. CONCERN FOR PUBLIC IMAGE: By this new business we are creating new jobs, we contribute to the economy, to the security of the people when consume a food on the street.

9. CONCERN FOR EMPLOYEES: the greatest asset for the company is our workers by selling the burrito they give a perspective to the public so we give them the best experience and recognitions and we make them feel comfortable for what they do. By feeling motivates they work more and they produce more. The commitment we have is to create a good organizational culture and taking care of anyone that wants to get involved with the business either is a customer or an employee.